It took several months in developing Profile Plus under the supervision of Andrew Nash, former Identity Director of Google who joined Trulioo as a CTO in August. Truiloo received $2 millions funds by Blumberg Capital for this project.
According to Ufford, Trulioo puts forward a dissimilar method of verifying to authenticity. It does not verify whether your authenticity based on what you say you are instead it will be determining whether the profile belongs to a real person or its being operated by bots. Check out Profile Plus by yourself here.