How to Calculate the Monetary Value of a Sponsored Post

Sponsored Blog Post

In other words, “What does it cost to advertise on my blog post? Or How much do you charge for a sponsored post?”

If your website has grown at an excessive rate, surely would have started getting several emails asking you this famous question. My first advice will be to refuse such brands from advertising on your blog or site that has nothing to do with the theme of your blog and shouldn’t be able attract too much attention (beware, readers often feel cheated by you with sponsored posts).

Well do you really know how to calculate the value of this article?

If you’re thinking about how much you should charge the advertiser for a sponsored post, you must base your price on the value you are generating on the net for him based on the following questions; i.e.

  • How much daily unique visits does your blog has?
  • How famous your blog is? i.e. Direct traffic and subscribers.
  • What is the strength of your social following?
  • Why shall the advertiser pick your blog to advertise if compared with Google Adwords?
  • How much influential your posts are, do you really have the ability to influence the consumers buying behavior i.e. does you readers have enough trust on whatever you say?

Go to Google.com/Adwords and find out the price i.e. CPC of the keywords the advertiser is requesting to target within the post or needs a backlink on. Analyze the CTR of your blog calculate an average and multiply that with 12 months. The amount that comes to you is what you should charge for one year.

Now let’s say if it takes you to write 1 article an hour then probably you need to divide your daily earning on eight working hours to get the amount that you make every hour.

Third and last element is based on the page rank of your blog. I’ve observed that bloggers with following page ranks usually charge around:

  • PR2: $75 – $150
  • PR3: $120 – $180
  • PR4: $150 – $300
  • PR5: $200 – $400

Add the entire calculated amount to get the figure of what you should be charging for a sponsored post.

To read more articles like how to calculate the monetary value of a sponsored post, I suggest you browse our category of Business.

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